Working in collaboration with Schut Systems and Pillopak, packaging multinational NNZ has developed a unique package for apples. The design is a corrugated tray, consisting of two or four identical compartments. Each of the compartments holds a single apple, and the package is designed to provide optimal protection against apple-specific damage. A second benefit of this packaging concept is the printable surface. This is ideal for marketing purposes, particularly storytelling and branding.
Moreover, a recent study showed that the new tray has a positive impact on consumer satisfaction. This applies to both the product (apple) and the product category (fruit). Another outcome of the study was that the design, which is both handy and attractive, can stimulate impulse buying.